When you start an optical business of any kind, finding the right location is key. All business owners want a location that’s convenient for customers to access so that they’ll be more likely to stop in. One of the benefits of partnering with My Eyelab is that we help our franchisees to find just the right location for their new business. Our experience in the industry has made us especially qualified to help you get started. Here, we’ll give you a sneak peek at a few of the criteria we look for in every My Eyelab location.
Highly Visible & Accessible
You’ll want to start your optical business in an area that will catch prospective customers’ attention. Opening your doors in or around a shopping center is one possible option. A visit to My Eyelab is as easy as going to the grocery store – sometimes easier! With walk-in appointments and a flexible schedule, we want to communicate to customers that ours is the convenient option for eye care.
Along these lines, your new business should be accessible to a range of customers. Having ample space for parking is one way to keep your eye care business accessible. Proximity to public transportation like busses and city trains helps even more customers to access your business.
In our experience, opening My Eyelab franchises in highly-visible areas that are convenient and accessible to customers helps us serve the largest possible client base.
The Right Size
My Eyelab franchises need to be large enough to provide eye exams and still have space for a small waiting room and retail area. We work with our franchisees to find a location that’s just the right size for all of these amenities, and if necessary, will guide them through the process of modifying the space.
Start an Optical Business with an Affordable Lease
Once you’ve found a great location that meets all of our requirements, you’ll want to ensure that you can get it for the right price. After all, there’s no sense in opening a new business under a lease that will drain your profits. We’ll provide our franchisees with guidelines for reviewing leases to increase the likelihood of a strong return on investment.
Finding the Right Location is Just the Beginning
Our work doesn’t end once you’ve found the right location. When you start an optical business, you’ll need to furnish and equip your location with everything necessary to grow a thriving franchise. My Eyelabs works with franchisees to help them secure things like:
- The right furniture
- Cutting-edge telehealth technology
- Computers and operations systems
- … everything else it takes to start an optical business
We’ll also help you throughout the process of launching and growing your business, guiding you in your marketing efforts and helping you find customers and set growth goals.
Ready to learn more about what it takes to start an optical business in the right location? Contact My Eyelab today!
